/ / Avenida Paulista

Avenida Paulista

Paulista Avenue is one of the most important places in são Paulo. Located on the border between the southern, Central and Western part of the city, it also has one of the highest areas of the city. The Avenue is one of the main foci of business and distinctive attractions.

Paulista Avenue is not only economic, but cultural and entertainment center. It is full of corporate offices, banks, consulates, hotels, hospitals and scientific institutions (Pasteur Institute), cultural and educational center (Museum of art). Thousands of people from all areas of the metropolis daily move in prospect because it is an important axis of the city connecting different areas.

The Avenue was created in the late nineteenth century during the construction of new residential areas and expansion of the city. Land boom, buying up old farms and pastures has led to the emergence of new landscaped areas and streets. Urban planning was conducted by the famous engineers, the land here cost more than in the suburbs, but were built not only houses, but apartment buildings, and even barracks.

About the name new streets were debates were the proposed names, "Acacia Avenue" or "Prado são Paulo". In 1891, together with a tram line was opened Paulista Avenue. In 1898 the street was widened by clearing three rows of trees. In the late 1920's, was an attempt to rename the Avenue Carlos Avenue, in honor of the former President of the state, but the public intervened and the old name under which the street is known to this day, remained.

The prospect has become a kind of Museum, eclectic architecture and the first street with a paved public road use in the city. Exclusively residential profile of the Avenue was changed in the mid-1950s, when the economic development of the city attracted businesses and services in remote areas of the historic center. Since 1960-ies, in connection with the shortage of land and cost of real estate in the area began to appear "peaks" - office centers in 30 floors. The urban landscape of the district has undergone great changes. Was paved with the traditional black-and-white sidewalks, a new cultural and social institutions, restaurants, parks and Art Museum, a bike Playground.

Over the years, Paulista Avenue has grown and changed, but still retained some traditional family homes "coffee barons". Some houses were works of art, such as the residence Casa Das Rosas by architect Ramos de Acevedo, where his daughter and hosts exhibitions and presentations of books in the library. In this area there are offices of the largest number of foreign consulates, cultural center, colleges. On the promenade are a variety of parades, and on the eve of the New year held a large-scale show with fireworks attended by hundreds of thousands of people.